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Seasonality & Cyclical Checks For Analytics Simpletons
We’ve all been there…your traffic and sales are down month on month and you’re panicking that the end of the world is nigh! Is my website broken? Is there something seriously wrong? Am I going out of...
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Eventure Internet: An Outsider’s Perspective
I wasn’t exactly too sure what to expect when I turned up at Eventure on the first day of my placement. Nor did I know what I’d actually be doing. After all, what did an Ecommerce company want with a...
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eBay Search Algorithm Cassini – Best Practices
“It is not enough to do your best; you must know what to do and then do your best” - W.Edwards Deming – Statistician Anyone using Ebay as a selling platform, whether as a standalone activity or as an...
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Basic SEO is in Your Hands
SEO isn’t how it used to be. We’ve spoken at length about that before, but there are still basics that are under your control and these best practices will remain fairly static for the foreseeable...
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A Guide To Marketing Acronyms
The world of digital marketing can be confusing from an outside perspective due to the volume of technical jargon and acronyms used by those in the industry. To help with your journey we have collated...
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Online Shopping – Boom or Doom?
Over the past few years the internet has played a big part in all of our lives, most of us spend a significant amount of our day online, whether it is at work or browsing the web for our next online...
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Website Owners Are Selfish With No USP
How To Make People Talk About You Successful retailers understand that online marketing, rather than simply replicating offline activities, demands of them to think differently. But when formulating...
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Marketing Strategy Vs Tactics
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat..Sun Tzu What is a digital marketing strategy? Is it just a bunch of concurrent online...
View ArticleHow Much Should PPC Cost?
In the first of a five part series of looking at the costs of running various digital marketing channels we’re considering some of the choices you need to make when choosing a PPC agency, how you’ll be...
View ArticleTracking Phone Calls in Analytics
Google Analytics is great – but naturally it can’t easily offer information on what happens offline. Unless the activity occurs on your website (where the tracking code is) it’s unlikely you will be...
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